Concepedia

Local Branding

Local Branding is a strategic marketing framework that tailors brand identity, messaging, and positioning to align with the cultural, social, and economic characteristics of a specific geographic market, thereby differentiating it from global or standardized branding approaches.

167

Publications

11.5K

Citations

320

Authors

189

Institutions

Publications per year

2017–2026

65

Parents

Publications

167

From city marketing to city branding: Towards a theoretical framework for developing city brands

Michalis Kavaratzis · Place Branding · 2004 · 1.3K citations

, , +15

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden et al. · Journal of Consumer Psychology · 2000 · 1.1K citations · Full text

, , +16

My city – my brand: the different roles of residents in place branding

Erik Braun, Mihalis Kavaratzis, Sebastian Zenker · Journal of Place Management and Development · 2013 · 571 citations · Full text

, , +13

Location branding: A study of the branding practices of 12 English cities

Graham Hankinson · Journal of Brand Management · 2001 · 440 citations

, , +12

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer · Journal of International Marketing · 2012 · 390 citations

, , +16

1–5 of 167

Authors

320

  1. MK
    Mihalis Kavaratzis

    University of Leicester, United Kingdom

    7 publications · 866 citations

    7

    h-index

  2. EC
    Evan Cleave

    Western University, Canada

    5 publications · 143 citations

    5

    h-index

  3. GA
    Godwin Arku

    Western University, Canada

    5 publications · 143 citations

    5

    h-index

  4. MD
    Martin de Jong

    Delft University of Technology, Netherlands

    4 publications · 186 citations

    4

    h-index

  5. HL
    Haiyan Lu

    Harbin Institute of Technology, China

    3 publications · 142 citations

    3

    h-index

1–5 of 320

Institutions

189

  1. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    12 h-index

    18 publications

    2.1K citations

  2. University of Leicester

    Leicester, United Kingdom

    6 h-index

    7 publications

    927 citations

  3. Western University

    London, Canada

    5 h-index

    13 publications

    386 citations

  4. Delft University of Technology

    Delft, The Netherlands

    5 h-index

    10 publications

    406 citations

  5. Fudan University

    Shanghai, China

    5 h-index

    5 publications

    205 citations

  6. Monash University

    Melbourne, Australia

    3 h-index

    3 publications

    150 citations

  7. University of Hawaiʻi at Mānoa

    Honolulu, United States

    3 h-index

    7 publications

    1.8K citations

  8. University of Groningen

    Groningen, The Netherlands

    3 h-index

    3 publications

    1.4K citations

1–8 of 189

Venues

  1. Place Branding and Public Diplomacy

    16 publications · 612 citations

    14

    h-index

  2. Journal of Place Management and Development

    14 publications · 1K citations

    13

    h-index

  3. Journal of Brand Management

    8 publications · 1.2K citations

    8

    h-index

  4. Cities

    7 publications · 289 citations

    7

    h-index

  5. Place Branding

    5 publications · 2K citations

    5

    h-index

1–5