Concepedia

Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Linda D. Hollebeek, Jodie Conduit, Roderick J. Brodie

Journal of Marketing Management · 2016 · 219 citations · 25 references

Open access

Concepts

BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyStrategic MarketingClient EngagementCustomer EngagementCustomer Experience ManagementCustomer Journey AnalysisCustomer RetentionCustomer SatisfactionCustomer Engagement MetricsCustomer Engagement ModelsCustomer Relationship Marketing

Abstract

The importance of undertaking further research into customer engagement has been widely recognised by scholars and practitioners alike, as reflected by the Marketing Science Institute’s identificat...

References

25

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

Business, Marketing, Marketing Management +7

Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations

Business, Marketing, Marketing Management +16

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 3K citations · Full text

Business, Marketing, Marketing Management +15

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · The Journal of Marketing Theory and Practice · 2012 · 2K citations

Business, Marketing, Marketing Management +17

Collaborating to create: The Internet as a platform for customer engagement in product innovation

Mohanbir Sawhney, Gianmario Verona, Emanuela Prandelli · Journal of Interactive Marketing · 2005 · 1.4K citations

Management, Innovation Management, Marketing +14