Publication | Closed Access
Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity
339
Citations
65
References
2015
Year
Customer SatisfactionOnline Customer BehaviorCustomer ReviewHotel ReviewsInteractive MarketingManagementBusinessConsumer ResearchHospitalityConsumer BehaviorTourismConsumer ConformityMarketingConsumer AttitudeCustomer LoyaltyHospitality Management
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