Concepedia

Wen-Chin Tsao

WT

Statistics

Publications

11

Citations

1.1K

H-Index

11

Active since

2010

Affiliations

National Chin-Yi University of Technology(Current)

National Taiwan University of Science and Technology

Wen-Chin Tsao is an author at National Chin-Yi University of Technology specializing in marketing, business, and consumer behavior.

Publications per year

2010–2019

11

Publications

11

Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity

Wen-Chin Tsao, Ming-Tsang Hsieh, Li-Wen Shih et al. · International Journal of Hospitality Management · 2015 · 345 citations

Management, Marketing, Marketing Management +13

eWOM persuasiveness: do eWOM platforms and product type matter?

Wen-Chin Tsao, Ming-Tsang Hsieh · Electronic Commerce Research · 2015 · 152 citations

Business, Marketing, Marketing Management +14

Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship

Wen-Chin Tsao, Ming-Tsang Hsieh, Tom M.Y. Lin · Industrial Management & Data Systems · 2016 · 126 citations

Business, Information Systems, Marketing +17

Exploring how relationship quality influences positive eWOM: the importance of customer commitment

Wen-Chin Tsao, Ming-Tsang Hsieh · Total Quality Management & Business Excellence · 2012 · 115 citations

Business, Marketing, Marketing Management +10

Exploring the impact of personality traits on online shopping behavior

Wen-Chin Tsao, Hung-Ru Chang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 92 citations · Full text

Business, Marketing, Psychology +17

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