Concepedia
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Publications
1
Citations
92
H-Index
Active since
2010
Hung-Ru Chang is an author specializing in online consumer behavior, consumer behavior, and trait theory.
Publications per year
2010–2010
Exploring the impact of personality traits on online shopping behavior
Wen-Chin Tsao, Hung-Ru Chang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 92 citations · Full text
Business, Marketing, Psychology +17
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