Concepedia

Consumer Conformity

Consumer Conformity is a sociopsychological construct in consumer behavior that denotes the tendency of individuals to align their fashion choices with prevailing social norms or group expectations, often driven by the desire for social acceptance or avoidance of deviance.

85

Publications

10.4K

Citations

200

Authors

117

Institutions

Publications per year

2017–2026

21

Parents

Publications

85

Measurement of Consumer Susceptibility to Interpersonal Influence

William O. Bearden, Richard G. Netemeyer, Jesse E. Teel · Journal of Consumer Research · 1989 · 2.2K citations

, , +10

A Theory of Conformity

B. Douglas Bernheim · Journal of Political Economy · 1994 · 1.9K citations

, , +16

Conspicuous consumption, snobbism and conformism

Giacomo Corneo, Olivier Jeanne · Journal of Public Economics · 1997 · 499 citations

, , +10

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

Wilfred Amaldoss, Sanjay Jain · Journal of Marketing Research · 2005 · 463 citations

, , +12

Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity

William O. Bearden, Randall L. Rose · Journal of Consumer Research · 1990 · 450 citations · Full text

, , +17

1–5 of 85

Authors

200

  1. WO
    William O. Bearden

    University of South Carolina, United States

    3 publications · 2.8K citations

    3

    h-index

  2. AB
    A. Benton Cocanougher

    University of Southern California, United States

    2 publications · 97 citations

    2

    h-index

  3. WA
    Wilfred Amaldoss

    Duke University, United States

    2 publications · 901 citations

    2

    h-index

  4. XJ
    Xiaotong Jin

    Jilin University, China

    2 publications · 88 citations

    2

    h-index

  5. GD
    Grady D. Bruce

    The University of Texas at Austin, United States

    2 publications · 97 citations

    2

    h-index

1–5 of 200

Institutions

117

  1. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    3 h-index

    5 publications

    416 citations

  2. University of Richmond

    Richmond, United States

    2 h-index

    2 publications

    422 citations

  3. Kansas State University

    Manhattan, United States

    2 h-index

    3 publications

    55 citations

  4. University of South Carolina

    Columbia, United States

    2 h-index

    3 publications

    664 citations

  5. Duke University

    Durham, United States

    2 h-index

    2 publications

    901 citations

  6. École nationale des ponts et chaussées

    Champs-sur-Marne, France

    2 h-index

    2 publications

    668 citations

  7. University of Oregon

    Eugene, United States

    2 h-index

    5 publications

    325 citations

  8. Jilin University

    Changchun, China

    2 h-index

    6 publications

    264 citations

1–8 of 117

Venues

  1. Journal of Consumer Research

    JCR · 6 publications · 3.3K citations

    6

    h-index

  2. Journal of Marketing Research

    5 publications · 802 citations

    5

    h-index

  3. Journal of Personality and Social Psychology

    3 publications · 158 citations

    3

    h-index

  4. ACR North American Advances

    3 publications · 84 citations

    3

    h-index

  5. Journal of Retailing and Consumer Services

    2 publications · 50 citations

    2

    h-index

1–5