Concepedia

Dana‐Nicoleta Lascu

DL

30

Publications

1.6K

Citations

20

H-Index

1991

Active since

Affiliations

University of Richmond(Current)

University of Delaware

Dana‐Nicoleta Lascu is an author at University of Richmond specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsConsumer CultureCustomer SatisfactionInternational BusinessGlobalization

Publications per year

1991–2023

30

Publications

30

Consumer Conformity: Review and Applications for Marketing Theory and Practice

Dana‐Nicoleta Lascu, George M. Zinkhan · The Journal of Marketing Theory and Practice · 1999 · 313 citations

Customer Satisfaction, Consumer Decision Making, Consumer Study +15

Consumer Guilt: Examining the Potential of a New Marketing Construct

Dana‐Nicoleta Lascu · ACR North American Advances · 1991 · 126 citations

Marketing, Consumer Decision Making, Consumer Uncertainty +14

Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 124 citations

International Management, Economics, Advertising +14

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 119 citations

Green Marketing, Consumer Uncertainty, Consumer Research +21

Norm extremity and interpersonal influences on consumer conformity

Dana‐Nicoleta Lascu, William O. Bearden, Randall L. Rose · Journal of Business Research · 1995 · 106 citations

Management, Consumer Research, Social Influence +6

Rows per page

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