Concepedia
Statistics
Publications
35
Citations
2.3K
H-Index
22
Active since
1988
Affiliations
University of Delaware(Current)
University of Richmond
Northwestern University
Lalita A. Manrai is an author at University of Delaware specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer BehaviorConsumer ResearchEconomicsCultureAdvertisingCustomer SatisfactionGlobalization
Publications per year
1988–2019
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Bipul Kumar, Ajay K. Manrai, Lalita A. Manrai · Journal of Retailing and Consumer Services · 2016 · 583 citations
Green Product, Green Marketing, Empirical Study +13
A field study of customers’ switching behavior for bank services
Lalita A. Manrai, Ajay K. Manrai · Journal of Retailing and Consumer Services · 2006 · 155 citations
Customer Satisfaction, Service Research, Field Study +6
Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
Lalita A. Manrai, Ajay K. Manrai · Journal of Business Research · 1995 · 138 citations
Culture, Leisure Study, Gender Studies +5
Interactive effects of country of origin and product category on product evaluations
Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 124 citations
International Management, Economics, Advertising +14
How green-claim strength and country disposition affect product evaluation and company image
Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 119 citations
Green Marketing, Consumer Uncertainty, Consumer Research +21
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