Concepedia

Lalita A. Manrai

LA

35

Publications

2.3K

Citations

22

H-Index

1988

Active since

Affiliations

University of Delaware(Current)

University of Richmond

Northwestern University

Lalita A. Manrai is an author at University of Delaware specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchEconomicsCultureAdvertisingCustomer SatisfactionGlobalization

Publications per year

1988–2019

35

Publications

35

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study

Bipul Kumar, Ajay K. Manrai, Lalita A. Manrai · Journal of Retailing and Consumer Services · 2016 · 583 citations

Green Product, Green Marketing, Empirical Study +13

A field study of customers’ switching behavior for bank services

Lalita A. Manrai, Ajay K. Manrai · Journal of Retailing and Consumer Services · 2006 · 155 citations

Customer Satisfaction, Service Research, Field Study +6

Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage

Lalita A. Manrai, Ajay K. Manrai · Journal of Business Research · 1995 · 138 citations

Culture, Leisure Study, Gender Studies +5

Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 124 citations

International Management, Economics, Advertising +14

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 119 citations

Green Marketing, Consumer Uncertainty, Consumer Research +21

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