Concepedia

Lalita A. Manrai

LA

Statistics

Publications

35

Citations

2.3K

H-Index

22

Active since

1988

Affiliations

University of Delaware(Current)

University of Richmond

Northwestern University

Lalita A. Manrai is an author at University of Delaware specializing in marketing, business, and marketing management.

Publications per year

1988–2019

35

Publications

35

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study

Bipul Kumar, Ajay K. Manrai, Lalita A. Manrai · Journal of Retailing and Consumer Services · 2016 · 602 citations

Management, Supply Chain Management, Consumer Behavior +15

A field study of customers’ switching behavior for bank services

Lalita A. Manrai, Ajay K. Manrai · Journal of Retailing and Consumer Services · 2006 · 156 citations

Business, Marketing, Banking +13

Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage

Lalita A. Manrai, Ajay K. Manrai · Journal of Business Research · 1995 · 139 citations

Social Sciences, Social Psychology, Sociology +11

Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 125 citations

Business, International Business, Marketing +16

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 121 citations

Business, Marketing, Marketing Management +13

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