Concepedia
Statistics
Publications
46
Citations
2.6K
H-Index
27
Active since
1989
Affiliations
University of Delaware(Current)
University of Richmond
University of Michigan
Ajay K. Manrai is an author at University of Delaware specializing in marketing, management, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsCultureCustomer SatisfactionAdvertisingInternational Business
Publications per year
1989–2021
Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study
Bipul Kumar, Ajay K. Manrai, Lalita A. Manrai · Journal of Retailing and Consumer Services · 2016 · 583 citations
Green Product, Green Marketing, Empirical Study +13
A field study of customers’ switching behavior for bank services
Lalita A. Manrai, Ajay K. Manrai · Journal of Retailing and Consumer Services · 2006 · 155 citations
Customer Satisfaction, Service Research, Field Study +6
Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
Lalita A. Manrai, Ajay K. Manrai · Journal of Business Research · 1995 · 138 citations
Culture, Leisure Study, Gender Studies +5
Interactive effects of country of origin and product category on product evaluations
Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 124 citations
International Management, Economics, Advertising +14
How green-claim strength and country disposition affect product evaluation and company image
Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 119 citations
Green Marketing, Consumer Uncertainty, Consumer Research +21
1–5 of 46