Concepedia

Ajay K. Manrai

AK

46

Publications

2.6K

Citations

27

H-Index

1989

Active since

Affiliations

University of Delaware(Current)

University of Richmond

University of Michigan

Ajay K. Manrai is an author at University of Delaware specializing in marketing, management, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsCultureCustomer SatisfactionAdvertisingInternational Business

Publications per year

1989–2021

46

Publications

46

Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study

Bipul Kumar, Ajay K. Manrai, Lalita A. Manrai · Journal of Retailing and Consumer Services · 2016 · 583 citations

Green Product, Green Marketing, Empirical Study +13

A field study of customers’ switching behavior for bank services

Lalita A. Manrai, Ajay K. Manrai · Journal of Retailing and Consumer Services · 2006 · 155 citations

Customer Satisfaction, Service Research, Field Study +6

Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage

Lalita A. Manrai, Ajay K. Manrai · Journal of Business Research · 1995 · 138 citations

Culture, Leisure Study, Gender Studies +5

Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana‐Nicoleta Lascu, Ajay K. Manrai · International Business Review · 1998 · 124 citations

International Management, Economics, Advertising +14

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana‐Nicoleta Lascu et al. · Psychology and Marketing · 1997 · 119 citations

Green Marketing, Consumer Uncertainty, Consumer Research +21

Rows per page

1–5 of 46