Identifying and interpreting market segments using conjoint analysis

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Pattern Recognition and Neural Networks

Bill Fulkerson · Technometrics · 1997 · 551 citations

Computing, Computer Science, Artificial Intelligence +13

Commercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink, Marco Vriens, Wim Burhenne · International Journal of Research in Marketing · 1994 · 430 citations

Natural Sciences, Decision Sciences, European Studies +2

A mixture likelihood approach for generalized linear models

Michel Wedel, Wayne S. DeSarbo · Journal of Classification · 1995 · 302 citations · Full text

Business, Biostatistics, Bayesian Data Analysis +16

Segmenting retail markets on store image using a consumer-based methodology

Jan‐Benedict E.M. Steenkamp, Michel Wedel · Socio-Environmental Systems Modeling · 1991 · 162 citations · Full text

Business, Marketing, Marketing Management +16