Journal of Business Research · 2012 · 46 citations · 89 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStereotypingAge StereotypesBrand AssociationsBrand EquityBrand ExperienceBrand ImageStereotypesAge Stereotype ContentAge Stereotype EndorsementAge Stereotype ThreatOld Age StereotypesOld-age Stereotyping
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Cultures and Organizations: Software of the Mind.
Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
The self and social behavior in differing cultural contexts.
Harry C. Triandis · Psychological Review · 1989 · 4.9K citations
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations
Business, Marketing, Psychology +17