Frederik Meyer

Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

Frank Hüber, Frederik Meyer, David Schmid · Journal of Product & Brand Management · 2015 · 149 citations

Business, Marketing, Marketing Management +15

The role of actual, ideal, and ought self‐congruence in the consumption of hedonic versus utilitarian brands

Frank Hüber, Anita Eisele, Frederik Meyer · Psychology and Marketing · 2017 · 106 citations · Full text

Business, Marketing, Psychology +11

Endorser age and stereotypes: Consequences on brand age

Frank Hüber, Frederik Meyer, Johannes Vogel et al. · Journal of Business Research · 2012 · 46 citations

Business, Marketing, Marketing Management +14

When brands get branded

Frank Hüber, Johannes Vogel, Frederik Meyer · Marketing Theory · 2009 · 33 citations

Business, Marketing, Marketing Management +10

Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis

Frank Hüber, Sören Köcher, Johannes Vogel et al. · Psychology and Marketing · 2012 · 32 citations

Business, Decision Sciences, Marketing +17