Andrea Weihrauch

Endorser age and stereotypes: Consequences on brand age

Frank Hüber, Frederik Meyer, Johannes Vogel et al. · Journal of Business Research · 2012 · 46 citations

Business, Marketing, Marketing Management +14

A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research

Myrthe Blösser, Andrea Weihrauch · European Journal of Marketing · 2023 · 31 citations · Full text

Business, Marketing, Marketing Management +17

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Andrea Weihrauch, Szu‐chi Huang · Journal of Marketing · 2020 · 27 citations · Full text

Public Health, Health Behavior, Psychology +17

Your Data are (Not) My Data: The Role of Social Value Orientation in Sharing Data About Others

Joris Demmers, Andrea Weihrauch, Frauke H. Mattison Thompson · Journal of Consumer Psychology · 2021 · 18 citations · Full text

Social Sciences, Marketing, Social Psychology +12