Statistics
Publications
2
Citations
74
H-Index
2
Active since
2012
Affiliations
Johannes Gutenberg University Mainz(Current)
Julia Hamprecht is an author at Johannes Gutenberg University Mainz specializing in institutional theory, subsidiary role, and brand equity.
Publications per year
2012–2014
2
2
Endorser age and stereotypes: Consequences on brand age
Frank Hüber, Frederik Meyer, Johannes Vogel et al. · Journal of Business Research · 2012 · 46 citations
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