The export marketing information system: an integration of the extant knowledge

The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments

Jan Johanson, Jan‐Erik Vahlne · Journal of International Business Studies · 1977 · 10.8K citations · Full text

Business, International Business, International Management +16

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

Management, Strategic Management, Strategy +16

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations

Management, Marketing, Organization Studies +12

Market Orientation and the Learning Organization

Stanley F. Slater, John C. Narver · Journal of Marketing · 1995 · 3.7K citations

Management, Entrepreneurship, Organization Studies +14