Emerging trends in retail pricing practice: implications for research

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Pricing: Making Profitable Decisions

Alfred R. Oxenfeldt, Kent B. Monroe · Journal of Marketing · 1980 · 1.8K citations

Business, Business Economics, Economics +7

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer · Journal of Marketing · 1990 · 1K citations

Business, Economics, Marketing +14

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

Business, Economics, Marketing +17

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations

Social Sciences, Marketing, Psychology +17