Concepedia
Journal of Financial Services Marketing · 2007 · 15 citations · 15 references
MarketingCustomer SatisfactionManagementBrand StrategyBusinessConsumer ResearchBrand AwarenessBrand EquityBrand Management
15
Reliability of Nominal Data Based on Qualitative Judgments
William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 1.3K citations
Marketing Analytics, Customer Satisfaction, Qualitative Judgments +18
The Role of Imagery in Information Processing: Review and Extensions
Deborah J. MacInnis, Linda L. Price · Journal of Consumer Research · 1987 · 1.2K citations
Engineering, Information Processing, Consumer Study +24
The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability
Katherine Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 629 citations
Customer Satisfaction, Economics, Behavioral Decision Making +13
Conditions for a Picture-Superiority Effect on Consumer Memory
Terry L. Childers, Michael Houston · Journal of Consumer Research · 1984 · 603 citations
Behavioral Decision Making, Consumer Research, Cognition +20
The impact of services versus goods on consumers’ assessment of perceived risk and variability
Keith B. Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 602 citations
Consumers ’ Assessment, Customer Satisfaction, Economics +14