Unplanned Purchase

Unplanned Purchase is a consumer behavior construct denoting a singular purchasing decision that occurs spontaneously at the point of sale without prior intention or deliberation, distinguishing it from planned purchases by its impulsive and reactive nature.

56

Publications

4.9K

Citations

112

Authors

78

Institutions

Publications per year

2017–2026

18

Authors

112

  1. JJ
    J. Jeffrey Inman

    University of Pittsburgh, United States

    6 publications · 945 citations

    6

    h-index

  2. DT
    David T. Kollat

    The Ohio State University, United States

    3 publications · 181 citations

    3

    h-index

  3. KS
    Karen Stilley

    University of Pittsburgh, United States

    3 publications · 257 citations

    3

    h-index

  4. RP
    Ronald P. Willett

    The Ohio State University, United States

    3 publications · 181 citations

    3

    h-index

  5. DC
    Daniel Corsten

    IE University, Spain

    3 publications · 364 citations

    3

    h-index

1–5 of 112

Venues

  1. Journal of Marketing

    JM · 8 publications · 1.3K citations

    8

    h-index

  2. Tobacco Control

    2 publications · 171 citations

    2

    h-index

  3. 2

    h-index

  4. Journal of Retailing and Consumer Services

    2 publications · 59 citations

    2

    h-index

  5. Journal of Consumer Research

    JCR · 2 publications · 630 citations

    2

    h-index

1–5