Concepedia

Switching Behavior Analysis

Switching Behavior Analysis is a methodological framework within retention analytics that identifies and quantifies patterns of user disengagement and migration between competing services or platforms by distinguishing transient lapses from permanent churn through temporal and behavioral modeling.

110

Publications

11.1K

Citations

311

Authors

172

Institutions

Publications per year

2017–2026

38

Parents

Publications

110

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

Harvir S. Bansal · Journal of the Academy of Marketing Science · 2004 · 946 citations

, , +16

Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Michael A. Jones, David L. Mothersbaugh, Sharon E. Beatty · Journal of Business Research · 2002 · 906 citations

, , +14

Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry

Pei‐Yu Chen, Lorin M. Hitt · Information Systems Research · 2002 · 723 citations

, , +17

Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior

Antreas D. Athanassopoulos · Journal of Business Research · 2000 · 627 citations

, , +14

Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors

Susan M. Keaveney, Madhavan Parthasarathy · Journal of the Academy of Marketing Science · 2001 · 523 citations

, , +17

1–5 of 110

Authors

311

  1. AC
    Avus C. Y. Hou

    Soochow University, Taiwan

    3 publications · 112 citations

    3

    h-index

  2. MC
    Mark Colgate

    University of Auckland, New Zealand

    3 publications · 836 citations

    3

    h-index

  3. IR
    Inger Roos

    Karlstad University, Sweden

    3 publications · 403 citations

    3

    h-index

  4. CM
    Christy M.K. Cheung

    Hong Kong Baptist University, Hong Kong SAR China

    2 publications · 311 citations

    2

    h-index

  5. SQ
    Shengli Qi

    Beijing University of Chemical Technology, China

    2 publications · 70 citations

    2

    h-index

1–5 of 311

Institutions

172

  1. University of Auckland

    Auckland, New Zealand

    3 h-index

    4 publications

    1.3K citations

  2. Swinburne University of Technology

    Melbourne, Australia

    3 h-index

    3 publications

    104 citations

  3. Nagoya University

    Nagoya, Japan

    3 h-index

    11 publications

    367 citations

  4. Hong Kong Baptist University

    Hong Kong, Hong Kong

    3 h-index

    3 publications

    331 citations

  5. Institute of Chemistry

    Beijing, China

    2 h-index

    2 publications

    70 citations

  6. University of Malaya

    Kuala Lumpur, Malaysia

    2 h-index

    3 publications

    85 citations

  7. Hangzhou Dianzi University

    Hangzhou, China

    2 h-index

    3 publications

    122 citations

  8. University of Victoria

    Victoria, Canada

    2 h-index

    2 publications

    247 citations

1–8 of 172

Venues

  1. Journal of Service Research

    JSR · 6 publications · 996 citations

    6

    h-index

  2. Computers in Human Behavior

    6 publications · 1K citations

    6

    h-index

  3. International Journal of Bank Marketing

    6 publications · 598 citations

    6

    h-index

  4. Journal of Business Research

    JBR · 3 publications · 1.6K citations

    3

    h-index

  5. Journal of the Academy of Marketing Science

    2 publications · 1.5K citations

    2

    h-index

1–5