Retention Analytics

Retention Analytics is a specialized analytical discipline within customer, insurance, and marketing analytics that focuses on measuring, modeling, and improving the persistence of customers or policyholders over time through data-driven insights and predictive techniques.

150

Publications

9.3K

Citations

426

Authors

225

Institutions

Publications per year

2017–2026

Parents

Customer AnalyticsInsurance AnalyticsMarketing Analytics

Children

Behavioral Retention AnalyticsChurn Intervention ModelingChurn Rate AnalysisOffer Response ModelingPolicy Lapse AnalysisPredictive Retention ModelingRetention Campaign OptimizationSwitching Behavior AnalysisTime-to-churn Modeling

Publications

150

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar · Journal of Marketing · 2004 · 761 citations

Business, Marketing, Marketing Management +17

PREDICTING THE RETENTION OF UNIVERSITY STUDENTS

Paul A. Murtaugh, Leslie David Burns, Jill Schuster · Research in Higher Education · 1999 · 491 citations

Education, Higher Education, Student Engagement +9

New insights into churn prediction in the telecommunication sector: A profit driven data mining approach

Wouter Verbeke, Karel Dejaeger, David Martens et al. · European Journal of Operational Research · 2011 · 438 citations

Business, Business Analytics, Data Science +17

Predicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry

Michael C. Mozer, Richard H. Wolniewicz, David B. Grimes et al. · IEEE Transactions on Neural Networks · 2000 · 349 citations

Computing, Business Analytics, Marketing +17

Computer assisted customer churn management: State-of-the-art and future trends

John Hadden, Ashutosh Tiwari, Rajkumar Roy et al. · Computers & Operations Research · 2005 · 331 citations

Business, Computer Science, Marketing +14

1–5 of 150

Authors

426

CP
C.T. Peng
University of California, San Francisco, United States
5 publications · 174 citations
5
h-index
BB
Bart Baesens
KU Leuven, Belgium
4 publications · 547 citations
4
h-index
RS
Rafet Sifa
Fraunhofer Institute for Intelligent Analysis and Information Systems, Germany
3 publications · 208 citations
3
h-index
AD
Anders Drachen
University of York, United Kingdom
3 publications · 208 citations
3
h-index
ZY
Z.C. Yang
University of California, San Francisco, United States
3 publications · 112 citations
3
h-index

1–5 of 426

Institutions

225

1–8 of 225

Venues

Journal of Chromatography A
12 publications · 489 citations
11
h-index
Decision Support Systems
5 publications · 572 citations
5
h-index
Expert Systems with Applications
3 publications · 339 citations
3
h-index
Journal of Marketing
JM · 3 publications · 906 citations
3
h-index
Chromatographia
3 publications · 55 citations
3
h-index

1–5