Concepedia

Retention Campaign Optimization

Retention Campaign Optimization is a methodological framework within retention analytics that systematically enhances the design, targeting, and execution of retention initiatives by leveraging data-driven insights to maximize customer engagement and minimize churn.

4

Publications

366

Citations

16

Authors

14

Institutions

Publications per year

2017–2026

3

Parents

Publications

4

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 174 citations · Full text

, , +16

Managing Churn to Maximize Profits

Aurélie Lemmens · Marketing Science · 2020 · 128 citations · Full text

, , +14

CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information

Juan Bernabé-Moreno, Álvaro Tejeda-Lorente, Carlos Porcel et al. · Knowledge-Based Systems · 2015 · 47 citations

, , +16

Managing Churn to Maximize Profits

Aurélie Lemmens, Sunil Gupta · SSRN Electronic Journal · 2017 · 17 citations · Full text

, , +14

Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning

Lahcen Abidar, Dounia Zaidouni, Ikram El Asri et al. · International Journal of Advanced Computer Science and Applications · 2023 · 17 citations · Full text

, , +17

1–5 of 4

Authors

16

  1. AL
    Aurélie Lemmens

    Erasmus University Rotterdam, Netherlands

    3 publications · 319 citations

    3

    h-index

  2. EH
    Enrique Herrera‐Viedma

    Universidad de Granada, Spain

    1 publications · 47 citations

    1

    h-index

  3. DT
    David T. Neal

    University of Southern California, United States

    1 publications · 174 citations

    1

    h-index

  4. ON
    Oded Netzer

    Columbia University, United States

    1 publications · 174 citations

    1

    h-index

  5. PS
    Peter S. Fader

    University of Pennsylvania, United States

    1 publications · 174 citations

    1

    h-index

1–5 of 16

Institutions

14

  1. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    2 publications

    145 citations

  2. Iwate Prefectural University

    Takizawa, Japan

    1 h-index

    1 publications

    47 citations

  3. Universidad de Jaén

    Jaén, Spain

    1 h-index

    1 publications

    47 citations

  4. William P. Wharton Trust

    Boston, United States

    1 h-index

    2 publications

    348 citations

  5. London Business School

    London, United Kingdom

    1 h-index

    1 publications

    174 citations

  6. Duke University

    Durham, United States

    1 h-index

    1 publications

    174 citations

  7. Universidad de Granada

    Granada, Spain

    1 h-index

    3 publications

    141 citations

  8. Tilburg University

    Tilburg, The Netherlands

    1 h-index

    1 publications

    174 citations

1–8 of 14

Venues

  1. Customer Needs and Solutions

    CNS · 1 publications · 174 citations

    1

    h-index

  2. Knowledge-Based Systems

    1 publications · 47 citations

    1

    h-index

  3. Marketing Science

    1 publications · 128 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 17 citations

    1

    h-index

1–5