Aurélie Lemmens

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 441 citations · Full text

Marketing Analytics, Customer Satisfaction, Data Science +14

Bagging and Boosting Classification Trees to Predict Churn

Aurélie Lemmens, Christophe Croux · Journal of Marketing Research · 2006 · 406 citations · Full text

Boosting Classification Trees, Engineering, Machine Learning +22

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 164 citations · Full text

Customer Experience, Customer Satisfaction, Future Directions +9

Managing Churn to Maximize Profits

Aurélie Lemmens · Marketing Science · 2020 · 118 citations · Full text

Marketing Analytics, Revenue Model, Consumer Research +22

Consumer sentiment and consumer spending: decomposing the Granger causal relationship in the time domain

Sarah Gelper, Aurélie Lemmens, Christophe Croux · Applied Economics · 2006 · 89 citations · Full text

Consumer Study, Consumer Research, Granger Causal Relationship +21