Offer Response Modeling is a predictive analytics technique within retention analytics that specifically identifies and quantifies the likelihood of customer engagement with a targeted incentive or promotional offer based on behavioral and demographic indicators.
5
Publications
270
Citations
9
Authors
7
Institutions
Publications per year
2017–2026
0
Variants
Offer Response Prediction
Parents
Publications
5
Analytical challenges in customer acquisition
Behram J. Hansotia, Paul J. Wang · Journal of Direct Marketing · 1997 · 85 citations
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Authors
9
- BJ
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- VR
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- KH
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- IS
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- BL
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1–5 of 9
Institutions
7
Cornell University
Ithaca, United States
1 h-index
1 publications
48 citations
Northwestern University
Evanston, United States
1 h-index
1 publications
85 citations
AIR Worldwide (United Kingdom)
London, United Kingdom
1 h-index
1 publications
85 citations
University of Borås
Borås, Sweden
1 h-index
2 publications
140 citations
New York University
New York, United States
1 h-index
1 publications
48 citations
Achievers University
Owo, Nigeria
1 h-index
2 publications
52 citations
Stanford University
Stanford, United States
1 h-index
1 publications
41 citations
1–7 of 7
Venues
- Journal of Direct Marketing
JDM · 2 publications · 133 citations
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- International Journal of Information Technology and Computer Science
1 publications · 26 citations
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- Electronic Commerce Research
1 publications · 70 citations
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- SSRN Electronic Journal
Repository · 1 publications · 41 citations
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