Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

Exchange and Power in Social Life.

Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations

Social Sciences, Social Psychology, Sociology +15

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Social Sciences, Behavioral Sciences, Psychology +5

Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.

Charles G. Lord, Lee Ross, Mark R. Lepper · Journal of Personality and Social Psychology · 1979 · 4.4K citations

Social Sciences, Psychology, Social Psychology +14

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations

Management, Marketing, Organization Studies +12

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14