Segment Loyalty is a customer behavior construct that denotes the degree of consistent preference and repeat engagement exhibited by members of a distinct market segment toward a specific brand, product, or service offering.
35
Publications
2.6K
Citations
80
Authors
51
Institutions
Publications per year
2017–2026
5
Parents
Publications
35
Loyalty Formation for Different Customer Journey Segments
Dennis Herhausen, Kristina Kleinlercher, Peter C. Verhoef et al. · Journal of Retailing · 2019 · 232 citations · Full text
The four Cs of customer loyalty
Jennifer Rowley · Marketing Intelligence & Planning · 2005 · 207 citations
Key drivers of airline loyalty
Sara Dolničar, K. Grabler, Bettina Grün et al. · Tourism Management · 2010 · 159 citations · Full text
1–5 of 35
Authors
80
- JW
3
h-index
- JO
3
h-index
- JS
3
h-index
- WW
3
h-index
- BL
3
h-index
1–5 of 80
Institutions
51
Texas A&M University
College Station, United States
5 h-index
24 publications
1.7K citations
University of Pennsylvania
Philadelphia, United States
2 h-index
3 publications
700 citations
University of Groningen
Groningen, The Netherlands
1 h-index
1 publications
232 citations
Iscte – Instituto Universitário de Lisboa
Lisbon, Portugal
1 h-index
1 publications
78 citations
University of Arizona
Tucson, United States
1 h-index
1 publications
105 citations
University of Nevada, Las Vegas
Las Vegas, United States
1 h-index
2 publications
90 citations
Mitchell Institute
Portland, United States
1 h-index
1 publications
59 citations
University of Stirling
Stirling, United Kingdom
1 h-index
1 publications
74 citations
1–8 of 51
Venues
- Journal of Marketing Research
6 publications · 538 citations
6
h-index
- Journal of Retailing and Consumer Services
3 publications · 251 citations
3
h-index
- Journal of Animal Science
3 publications · 211 citations
3
h-index
- Services Marketing Quarterly
1 publications · 29 citations
1
h-index
- Social Responsibility Journal
1 publications · 33 citations
1
h-index
1–5