Concepedia

Relational Norms

Relational Norms is a construct in relationship management that denotes the shared expectations and implicit rules governing interpersonal behaviors, roles, and obligations within relational exchanges, distinguishing itself by its focus on normative standards that shape trust, reciprocity, and relational cohesion.

237

Publications

27.9K

Citations

467

Authors

313

Institutions

Publications per year

2017–2026

62

Parents

Publications

237

The Structure of Commitment in Exchange

Gregory T. Gundlach, Ravi S. Achrol, John T. Mentzer · Journal of Marketing · 1995 · 2K citations

, , +15

Sociomathematical Norms, Argumentation, and Autonomy in Mathematics

Erna Yackel, Paul Cobb · Journal for Research in Mathematics Education · 1996 · 1.6K citations

, , +7

Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment

Sandy D. Jap, Shankar Ganesan · Journal of Marketing Research · 2000 · 1.4K citations

, , +17

Interdependency, Contracting, and Relational Behavior in Marketing Channels

Robert F. Lusch, James R. Brown · Journal of Marketing · 1996 · 1.3K citations

, , +17

Sociomathematical Norms, Argumentation, and Autonomy in Mathematics

Erna Yackel, Paul Cobb · Journal for Research in Mathematics Education · 1996 · 975 citations

, , +7

1–5 of 237

Authors

467

  1. JR
    James R. Brown

    West Virginia University, United States

    6 publications · 2.6K citations

    6

    h-index

  2. AW
    Ashwin W. Joshi

    York University, Canada

    6 publications · 495 citations

    6

    h-index

  3. RW
    Robert W. Palmatier

    University of Washington, United States

    4 publications · 1.7K citations

    4

    h-index

  4. RP
    Rajiv P. Dant

    University of Oklahoma, United States

    4 publications · 1.1K citations

    4

    h-index

  5. MP
    Michèle Paulin

    Concordia University, Canada

    4 publications · 195 citations

    4

    h-index

1–5 of 467

Institutions

313

  1. University of Oxford

    Oxford, United Kingdom

    8 h-index

    7 publications

    385 citations

  2. Xi'an Jiaotong University

    Xi'an, China

    6 h-index

    9 publications

    2.1K citations

  3. National University of Singapore

    Singapore, Singapore

    4 h-index

    4 publications

    117 citations

  4. Cornell University

    Ithaca, United States

    4 h-index

    4 publications

    673 citations

  5. University of Notre Dame

    Notre Dame, United States

    4 h-index

    4 publications

    4.1K citations

  6. Virginia Tech

    Blacksburg, United States

    4 h-index

    5 publications

    2.5K citations

  7. Yale University

    New Haven, United States

    4 h-index

    13 publications

    636 citations

  8. Concordia University

    Montreal, Canada

    4 h-index

    8 publications

    370 citations

1–8 of 313

Venues

  1. Journal of Business and Industrial Marketing

    10 publications · 258 citations

    11

    h-index

  2. Journal of Marketing

    JM · 11 publications · 8.2K citations

    11

    h-index

  3. Journal of Business Research

    JBR · 7 publications · 327 citations

    7

    h-index

  4. Journal of Marketing Channels

    4 publications · 125 citations

    4

    h-index

  5. 4

    h-index

1–5