Concepedia

Reference Pricing

**Reference Pricing** is a pricing policy in which a payer or seller establishes a benchmark or “reference” price for a product or for a group of therapeutically or functionally comparable products and uses this benchmark to determine reimbursement limits or to anchor transaction prices relative to that benchmark.

280

Publications

19.4K

Citations

532

Authors

352

Institutions

Publications per year

2017–2026

76

Parents

Children

Publications

280

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 837 citations

, , +16

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations

, , +17

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

Joel E. Urbany, William O. Bearden, Dan C. Weilbaker · Journal of Consumer Research · 1988 · 493 citations

, , +17

A Comparative Analysis of Reference Price Models

Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar et al. · Journal of Consumer Research · 1997 · 482 citations

, , +15

Contextual and Temporal Components of Reference Price

K. N. Rajendran, Gerard J. Tellis · Journal of Marketing · 1994 · 478 citations

, , +17

1–5 of 280

Authors

532

  1. CW
    Christopher Whaley

    RAND Corporation, United States

    9 publications · 314 citations

    9

    h-index

  2. JC
    James C. Robinson

    University of California, Berkeley, United States

    7 publications · 256 citations

    7

    h-index

  3. KR
    Kurt Richard Brekke

    Norwegian School of Economics, Norway

    7 publications · 373 citations

    7

    h-index

  4. OR
    Odd Rune Straume

    University of Minho, Portugal

    6 publications · 352 citations

    6

    h-index

  5. OL
    Oded Lowengart

    Ben-Gurion University of the Negev, Israel

    6 publications · 471 citations

    6

    h-index

1–5 of 532

Institutions

352

  1. University of California, Berkeley

    Berkeley, United States

    14 h-index

    30 publications

    2.2K citations

  2. University of Science and Technology of China

    Hefei, China

    10 h-index

    26 publications

    1.8K citations

  3. Norwegian School of Economics

    Bergen, Norway

    7 h-index

    9 publications

    434 citations

  4. Ben-Gurion University of the Negev

    Beersheba, Israel

    7 h-index

    12 publications

    841 citations

  5. University of Minho

    Braga, Portugal

    6 h-index

    6 publications

    352 citations

  6. Harvard University

    Cambridge, United States

    6 h-index

    10 publications

    1.2K citations

  7. Louisiana State University

    Baton Rouge, United States

    6 h-index

    10 publications

    1.1K citations

  8. Universitat Pompeu Fabra

    Barcelona, Spain

    6 h-index

    8 publications

    578 citations

1–8 of 352

Venues

  1. SSRN Electronic Journal

    Repository · 14 publications · 312 citations

    12

    h-index

  2. Journal of Health Economics

    10 publications · 490 citations

    10

    h-index

  3. Journal of Consumer Research

    JCR · 10 publications · 2.9K citations

    10

    h-index

  4. Journal of Retailing

    10 publications · 777 citations

    10

    h-index

  5. Journal of Marketing

    JM · 9 publications · 2.4K citations

    9

    h-index

1–5