Concepedia

K. N. Rajendran

KN

7

Publications

996

Citations

7

H-Index

1993

Active since

Affiliations

University of Northern Iowa(Current)

University of Southern California

K. N. Rajendran is an author at University of Northern Iowa specializing in marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEconomicsMarketing InsightsCustomer SatisfactionArtsSocial Media

Publications per year

1993–2013

7

Publications

7

Contextual and Temporal Components of Reference Price

K. N. Rajendran, Gerard J. Tellis · Journal of Marketing · 1994 · 471 citations

Consumer Uncertainty, Consumer Research, Reference Price +18

Contextual and Temporal Components of Reference Price

K. N. Rajendran, Gerard J. Tellis · Journal of Marketing · 1994 · 231 citations

Economics, Dynamic Pricing, Asset Pricing +14

The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products

Mohammed Y. A. Rawwas, K. N. Rajendran, Gerhard A. Wuehrer · International Marketing Review · 1996 · 162 citations

Consumer Profiles and Perceptions: Country‐of‐origin Effects

Paul Chao, K. N. Rajendran · International Marketing Review · 1993 · 92 citations

Consumer Uncertainty, International Marketing, Consumer Study +21

THE ANTECEDENTS OF SATISFACTION FOR FACEBOOK "LIKERS" AND THEIR EFFECT ON WORD -OF -MOUTH

Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin · 2013 · 15 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Rows per page

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