Concepedia

Steven B. Corbin

SB

4

Publications

58

Citations

4

H-Index

1992

Active since

Affiliations

University of Northern Iowa(Current)

Steven B. Corbin is an author at University of Northern Iowa specializing in marketing, customer satisfaction, and management.

Top concepts

MarketingManagementCustomer SatisfactionArtsEducationSocial MediaCommunicationSocial InfluenceConsumer BehaviorConsumer Research

Publications per year

1992–2013

4

Publications

4

Writing in the Marketing Curriculum

Steven B. Corbin, Karen Glynn · Journal of Marketing Education · 1992 · 18 citations

Writing Instruction, Marketing Curriculum, Curriculum Program +9

THE ANTECEDENTS OF SATISFACTION FOR FACEBOOK "LIKERS" AND THEIR EFFECT ON WORD -OF -MOUTH

Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin · 2013 · 15 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Understanding 'likers' on Facebook: differences between customer and non-customer situations

Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin et al. · International Journal of Business Information Systems · 2013 · 14 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Perceptual-Based Student Outcomes Assessment Process in the Marketing Curriculum

Karen Glynn, K. N. Rajendran, Steven B. Corbin · Journal of Education for Business · 1993 · 11 citations

Student Outcome, Customer Satisfaction, Overall Outcomes Assessment +15

Rows per page

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