Concepedia

Professional Advertising

Professional Advertising is a form of commercial speech that involves the promotion of services, expertise, or credentials by licensed individuals or firms within a regulated profession, distinguished from general advertising by its adherence to ethical standards, professional oversight, and restrictions designed to ensure accuracy, dignity, and public trust in professional service delivery.

46

Publications

2.2K

Citations

70

Authors

40

Institutions

Publications per year

2017–2026

1

Parents

Publications

46

The Hofstede model

Marieke de Mooij, Geert Hofstede · International Journal of Advertising · 2010 · 693 citations

, , +12

Evaluation of Antismoking Advertising Campaigns

Lisa Goldman · JAMA · 1998 · 328 citations

, , +16

Political marketing and party development in Britain

Dominic Wring · European Journal of Marketing · 1996 · 96 citations

, , +9

Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

Marc Fischer, Sönke Albers · Journal of Marketing Research · 2010 · 96 citations

, , +17

Agency Practitioner Theories of How Advertising Works

Gergely Nyilasy, Leonard N. Reid · Journal of Advertising · 2009 · 95 citations

, , +16

1–5 of 46

Authors

70

  1. PN
    Paul N. Bloom

    University of North Carolina at Chapel Hill, United States

    3 publications · 68 citations

    3

    h-index

  2. KE
    Kenneth E. Clow

    University of Louisiana at Monroe, United States

    3 publications · 118 citations

    3

    h-index

  3. JR
    John R. Darling

    Rockhurst University, United States

    2 publications · 52 citations

    2

    h-index

  4. RE
    Robert E. Hite

    Kansas State University, United States

    2 publications · 32 citations

    2

    h-index

  5. DB
    Donald Baack

    Pittsburg State University, United States

    2 publications · 67 citations

    2

    h-index

1–5 of 70

Institutions

40

  1. Grady Memorial Hospital

    Atlanta, United States

    2 h-index

    2 publications

    126 citations

  2. University of Maryland, College Park

    College Park, United States

    2 h-index

    2 publications

    58 citations

  3. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    2 publications

    98 citations

  4. University of Wisconsin–Extension

    Madison, United States

    2 h-index

    2 publications

    98 citations

  5. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    126 citations

  6. Pittsburg State University

    Pittsburg, United States

    2 h-index

    4 publications

    219 citations

  7. Southern Illinois University Carbondale

    Carbondale, United States

    1 h-index

    2 publications

    24 citations

  8. Copenhagen Business School

    Copenhagen, Denmark

    1 h-index

    1 publications

    12 citations

1–8 of 40

Venues

  1. Journal of Marketing

    JM · 4 publications · 156 citations

    4

    h-index

  2. Journal of Advertising

    4 publications · 160 citations

    4

    h-index

  3. Journal of Professional Services Marketing

    4 publications · 101 citations

    4

    h-index

  4. International Journal of Advertising

    IJA · 3 publications · 740 citations

    3

    h-index

  5. Services Marketing Quarterly

    3 publications · 42 citations

    3

    h-index

1–5