Concepedia

Robert E. Hite

RE

34

Publications

2K

Citations

21

H-Index

1982

Active since

Affiliations

Kansas State University(Current)

Colorado State University

Arizona State University

The Ohio State University at Marion

The Ohio State University

Robert E. Hite is an author at Kansas State University specializing in marketing, management, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingInteractive MarketingConsumer BehaviorMarketing CommunicationCommunicationCustomer Satisfaction

Publications per year

1982–2013

34

Publications

34

Environmental color, consumer feelings, and purchase likelihood

Joseph A. Bellizzi, Robert E. Hite · Psychology and Marketing · 1992 · 754 citations

Color Psychology, Behavioral Decision Making, Consumer Study +18

Supervising Unethical Salesforce Behavior

Joseph A. Bellizzi, Robert E. Hite · Journal of Marketing · 1989 · 158 citations

Supervisory Reactions, Unethical Salesforce Behavior, Research Ethics +16

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Cynthia Fraser, Robert E. Hite, Paul Sauer · Journal of Consumer Research · 1988 · 110 citations

Targeted Advertising, Cynthia Fraser Search, Social Marketing +22

Supervising Unethical Salesforce Behavior

Joseph A. Bellizzi, Robert E. Hite · Journal of Marketing · 1989 · 101 citations

Supervisory Reactions, Unethical Salesforce Behavior, Research Ethics +16

Student Expectations Regarding Collegiate Internship Programs in Marketing

Robert E. Hite, Joseph A. Bellizzi · Journal of Marketing Education · 1986 · 78 citations

Collegiate Internship Programs, Student Success, Management +10

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