Concepedia

Cynthia Fraser

CF

14

Publications

631

Citations

13

H-Index

1982

Active since

Affiliations

Kansas State University(Current)

University of Virginia

Cynthia Fraser is an author at Kansas State University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessAdvertisingConsumer ResearchInteractive MarketingEconomicsCommunicationArtsMusic

Publications per year

1982–2014

14

Publications

14

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Cynthia Fraser, Robert E. Hite, Paul Sauer · Journal of Consumer Research · 1988 · 110 citations

Targeted Advertising, Cynthia Fraser Search, Social Marketing +22

Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities

Cynthia Fraser, John W. Bradford · Journal of Consumer Research · 1983 · 73 citations

Economics, Market Analysis, Principal Partitioning +12

Meta-Analyses of Attitudes toward Advertising by Professionals

Robert E. Hite, Cynthia Fraser · Journal of Marketing · 1988 · 70 citations

Targeted Advertising, Consumer Research, Communication +16

A content analysis of ethical policy statements regarding marketing activities

Robert E. Hite, Joseph A. Bellizzi, Cynthia Fraser · Journal of Business Ethics · 1988 · 64 citations

Management, Business, Ethical Analysis +4

The extent and antecedents of uncertain gestation

Marion H. Hall, Roy Carr‐Hill, Cynthia Fraser et al. · BJOG An International Journal of Obstetrics & Gynaecology · 1985 · 56 citations

Total Obstetric Population, Fertility, Reproductive Health +21

Rows per page

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