Concepedia

Marieke de Mooij

MD

Statistics

Publications

12

Citations

2.4K

H-Index

12

Active since

2000

Affiliations

Wright State University(Current)

Universidad de Navarra

Marieke de Mooij is an author at Wright State University specializing in business, marketing, and international marketing.

Publications per year

2000–2019

12

Publications

12

The Hofstede model

Marieke de Mooij, Geert Hofstede · International Journal of Advertising · 2010 · 693 citations

Business, Marketing, Marketing Management +12

Convergence and divergence in consumer behavior: implications for international retailing

Marieke de Mooij, Geert Hofstede · Journal of Retailing · 2002 · 650 citations

Business, International Business, Marketing +14

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Kendall Goodrich, Marieke de Mooij · Journal of Marketing Communications · 2013 · 291 citations

Business, Marketing, Marketing Management +17

Convergence and divergence in consumer behaviour: implications for global advertising

Marieke de Mooij · International Journal of Advertising · 2003 · 192 citations

Business, Economics, Marketing +17

The future is predictable for international marketers

Marieke de Mooij · International Marketing Review · 2000 · 170 citations

Business, Economics, Marketing +14

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