Concepedia

Kendall Goodrich

KG

Statistics

Publications

13

Citations

869

H-Index

12

Active since

2009

Affiliations

Wright State University(Current)

University of Pittsburgh

Kendall Goodrich is an author at Wright State University specializing in marketing, consumer behavior, and marketing management.

Publications per year

2009–2021

13

Publications

13

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Kendall Goodrich, Marieke de Mooij · Journal of Marketing Communications · 2013 · 291 citations

Business, Marketing, Marketing Management +17

Consumer Reactions to Intrusiveness Of Online-video Advertisements

Kendall Goodrich, Shu Z. Schiller, Dennis F. Galletta · Journal of Advertising Research · 2015 · 176 citations · Full text

Business, Marketing, Marketing Management +15

Anarchy of effects? Exploring attention to online advertising and multiple outcomes

Kendall Goodrich · Psychology and Marketing · 2011 · 122 citations

Business, Marketing, Marketing Management +17

Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory

Kendall Goodrich, Tamara F. Mangleburg · Journal of Business Research · 2009 · 50 citations

Social Sciences, Marketing, Social Psychology +13

Are consumers with disabilities receiving the services they need?

Kendall Goodrich, Rosemary Ramsey · Journal of Retailing and Consumer Services · 2011 · 44 citations

Social Sciences, Special Education, Disability +5

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