Concepedia

Paul N. Bloom

PN

38

Publications

3K

Citations

26

H-Index

1975

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Duke University

Vanderbilt University

Duke Medical Center

Dartmouth College

Paul N. Bloom is an author at University of North Carolina at Chapel Hill specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorInteractive MarketingMarketing CommunicationAdvertisingCommunicationPublic Health

Publications per year

1975–2011

38

Publications

38

Scaling Social Entrepreneurial Impact

Paul N. Bloom, Aaron Chatterji · California Management Review · 2009 · 298 citations

Entrepreneurial Phenomenon, Acronym Scalers, Startup Ecosystem +14

Problems and Challenges in Social Marketing

Paul N. Bloom, William D. Novelli · Journal of Marketing · 1981 · 264 citations

Interactive Marketing, Management, Social Marketing +10

Retailer power and supplier welfare

Paul N. Bloom, Vanessa Gail Perry · Journal of Retailing · 2001 · 230 citations

Supplier Relationship, Retailer Power, Business +6

Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers

Paul N. Bloom, Gregory T. Gundlach, Joseph P. Cannon · Journal of Marketing · 2000 · 227 citations

Responsible Management Education, Economics, Managerial Aspect +15

Morality and the Market: Consumer Pressure for Corporate Accountability

Paul N. Bloom, N. Craig Smith · Journal of Marketing · 1991 · 193 citations

Management, Business, Moral Issue +5

Rows per page

1–5 of 38