Concepedia

Private Label Image

Private Label Image is a brand image construct that specifically characterizes consumers’ perceptions, attitudes, and associations toward private label (or store-brand) products, distinguishing it from manufacturer brand images by its dependence on retailer-specific attributes such as store reputation, value proposition, and perceived quality within a particular retail context.

34

Publications

3.7K

Citations

87

Authors

65

Institutions

Publications per year

2017–2026

9

Parents

Publications

34

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao · Australasian Marketing Journal (AMJ) · 2010 · 689 citations

, , +14

Packaging communication: attentional effects of product imagery

Robert L. Underwood, Noreen M. Klein, Raymond R. Burke · Journal of Product & Brand Management · 2001 · 473 citations

, , +17

The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food

Faruk Anıl Konuk · Journal of Retailing and Consumer Services · 2018 · 419 citations

, , +16

Brand image and customers' willingness to pay a price premium for food brands

Johan Anselmsson, Niklas Bondesson, Ulf Johansson · Journal of Product & Brand Management · 2014 · 311 citations

, , +17

Private label positioning: Quality versus feature differentiation from the national brand

S CHANCHOI, Anne T. Coughlan · Journal of Retailing · 2006 · 293 citations

, , +16

1–5 of 34

Authors

87

  1. CC
    Cristina Calvo-Porral

    Universidade da Coruña, Spain

    2 publications · 98 citations

    2

    h-index

  2. UJ
    Ulf Johansson

    Lund University, Sweden

    2 publications · 353 citations

    2

    h-index

  3. JA
    Johan Anselmsson

    Lund University, Sweden

    2 publications · 353 citations

    2

    h-index

  4. MB
    Marat Bakpayev

    University of Minnesota, Duluth, United States

    1 publications · 80 citations

    1

    h-index

  5. RR
    Raymond R. Burke

    Indiana University, United States

    1 publications · 473 citations

    1

    h-index

1–5 of 87

Institutions

65

  1. Universidade da Coruña

    A Coruña, Spain

    2 h-index

    2 publications

    98 citations

  2. Lund University

    Lund, Sweden

    2 h-index

    5 publications

    1K citations

  3. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    3 publications

    149 citations

  4. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    2 publications

    669 citations

  5. Université Paris Dauphine-PSL

    Paris, France

    1 h-index

    1 publications

    46 citations

  6. Utah State University

    Logan, United States

    1 h-index

    1 publications

    40 citations

  7. Villanova University

    Radnor, United States

    1 h-index

    1 publications

    37 citations

  8. Arkansas Tech University

    Russellville, United States

    1 h-index

    1 publications

    38 citations

1–8 of 65

Venues

  1. Journal of Retailing and Consumer Services

    5 publications · 778 citations

    5

    h-index

  2. British Food Journal

    3 publications · 134 citations

    3

    h-index

  3. Journal of Product & Brand Management

    3 publications · 805 citations

    3

    h-index

  4. 2

    h-index

  5. Australasian Marketing Journal (AMJ)

    2 publications · 715 citations

    2

    h-index

1–5