Concepedia

Multivariate Consumer Analysis

Multivariate Consumer Analysis is a statistical methodology within consumer research that simultaneously examines multiple consumer attributes, preferences, or behaviors to identify underlying patterns, relationships, and structures distinct from univariate or bivariate approaches.

15

Publications

1.4K

Citations

29

Authors

19

Institutions

Publications per year

2017–2026

2

Parents

Publications

15

Multivariate Analysis of Brand Loyalty for Major Household Appliances

Joseph W. Newman, Richard A. Werbel · Journal of Marketing Research · 1973 · 420 citations

, , +14

Consumer‐based brand equity and country‐of‐origin relationships

Ravi Pappu, Pascale Quester, Ray Cooksey · European Journal of Marketing · 2006 · 390 citations

, , +16

Multivariate Analysis of Brand Loyalty for Major Household Appliances

Joseph W. Newman, Richard A. Werbel · Journal of Marketing Research · 1973 · 201 citations

, , +14

A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

William R. Darden, William D. Perreault · Journal of Consumer Research · 1975 · 81 citations

, , +17

Multitrait-Multimethod Matrices in Consumer Research

Richard P. Bagozzi, Youjae Yi · Journal of Consumer Psychology · 1993 · 61 citations

, , +10

1–5 of 15

Authors

29

  1. CM
    Charles M. Schaninger

    University at Albany, State University of New York, United States

    2 publications · 33 citations

    2

    h-index

  2. JW
    Joseph W. Newman

    University of Arizona, United States

    2 publications · 621 citations

    2

    h-index

  3. RA
    Richard A. Werbel

    University of Arizona, United States

    2 publications · 621 citations

    2

    h-index

  4. DB
    Don B. Panton

    The University of Texas at Arlington, United States

    2 publications · 33 citations

    2

    h-index

  5. VP
    V. Parker Lessig

    University of Kansas, United States

    2 publications · 33 citations

    2

    h-index

1–5 of 29

Institutions

19

  1. Chiba University

    Chiba, Japan

    1 h-index

    3 publications

    51 citations

  2. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    40 citations

  3. University of New England

    Armidale, Australia

    1 h-index

    1 publications

    390 citations

  4. University of Arizona

    Tucson, United States

    1 h-index

    1 publications

    420 citations

  5. University of Louisville

    Louisville, United States

    1 h-index

    1 publications

    31 citations

  6. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    390 citations

  7. Korea Environment Institute

    Seoul, South Korea

    1 h-index

    1 publications

    53 citations

  8. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    17 citations

1–8 of 19

Venues

  1. Journal of Marketing Research

    4 publications · 654 citations

    4

    h-index

  2. Journal of Sensory Studies

    2 publications · 33 citations

    2

    h-index

  3. Journal of Consumer Research

    JCR · 1 publications · 81 citations

    1

    h-index

  4. British Food Journal

    1 publications · 59 citations

    1

    h-index

  5. International Journal of Sports Marketing and Sponsorship

    IJSMS · 1 publications · 31 citations

    1

    h-index

1–5