Journal of Marketing Research · 1973 · 201 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorRelationship MarketingBrand EquityBrand ExperienceBrand LoyaltyConsumer LoyaltyCustomer LoyaltyCustomer SatisfactionBehavioral Brand LoyaltyBrand Consumer RelationshipsLoyalty DriversLoyalty IntentionMultivariate Consumer Analysis