Concepedia

Logo Redesign

Logo Redesign is a scholarly contribution in the field of visual identity research that involves the systematic reconfiguration of an existing logo’s graphical, typographical, or symbolic elements to enhance its functional, aesthetic, or communicative efficacy within evolving brand or market contexts.

20

Publications

1.5K

Citations

47

Authors

34

Institutions

Publications per year

2017–2026

8

Parents

Publications

20

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 561 citations

, , +12

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 217 citations

, , +12

The effects of visual rejuvenation through brand logos

Brigitte Müller, Bruno Kocher, Antoine Crettaz · Journal of Business Research · 2011 · 118 citations

, , +13

Creating effective logos: Insights from theory and practice

Chiranjeev Kohli, Rajneesh Suri · Business Horizons · 2002 · 116 citations

, , +4

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti et al. · Journal of Brand Management · 2021 · 62 citations · Full text

, , +17

1–5 of 20

Authors

47

  1. AS
    Antonio S. Williams

    Indiana University Bloomington, United States

    3 publications · 60 citations

    3

    h-index

  2. SS
    Sungwook Son

    Indiana University Bloomington, United States

    3 publications · 60 citations

    3

    h-index

  3. MF
    Michael F. Walsh

    West Virginia University, United States

    2 publications · 36 citations

    2

    h-index

  4. PW
    Pamela W. Henderson

    Washington State University Vancouver, United States

    2 publications · 778 citations

    2

    h-index

  5. JA
    Joseph A. Cote

    Washington State University, United States

    2 publications · 778 citations

    2

    h-index

1–5 of 47

Institutions

34

  1. Washington State University Vancouver

    Vancouver, United States

    2 h-index

    2 publications

    778 citations

  2. Washington State University Tri-Cities

    Richland, United States

    2 h-index

    2 publications

    778 citations

  3. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    5 publications

    214 citations

  4. West Virginia University

    Morgantown, United States

    2 h-index

    3 publications

    55 citations

  5. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    58 citations

  6. Rice University

    Houston, United States

    1 h-index

    1 publications

    17 citations

  7. University of Helsinki

    Helsinki, Finland

    1 h-index

    4 publications

    248 citations

  8. University of Okara

    Okara, Pakistan

    1 h-index

    3 publications

    72 citations

1–8 of 34

Venues

  1. Journal of Brand Management

    4 publications · 123 citations

    4

    h-index

  2. Journal of Marketing

    JM · 2 publications · 778 citations

    2

    h-index

  3. Sport Marketing Quarterly

    SMQ · 2 publications · 40 citations

    2

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 171 citations

    2

    h-index

  5. International Journal of Sports Marketing and Sponsorship

    IJSMS · 1 publications · 20 citations

    1

    h-index

1–5