Concepedia
Statistics
Publications
13
Citations
427
H-Index
Active since
2011
Affiliations
University of Neuchâtel(Current)
University of Lausanne
École Polytechnique Fédérale de Lausanne
Durham University
Northwestern University
Bruno Kocher is an author at University of Neuchâtel specializing in marketing, marketing management, and brand management.
Publications per year
2011–2024
The effects of visual rejuvenation through brand logos
Brigitte Müller, Bruno Kocher, Antoine Crettaz · Journal of Business Research · 2011 · 118 citations
Business, Marketing, Marketing Management +13
What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods
Perrine Desmichel, Nailya Ordabayeva, Bruno Kocher · Organizational Behavior and Human Decision Processes · 2020 · 47 citations
Business, Economics, Marketing +10
Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
Perrine Desmichel, Bruno Kocher · Journal of Retailing · 2019 · 43 citations
Business, Marketing, Marketing Management +12
Gamifying knowledge sharing in humanitarian organisations: a design science journey
Adrian Holzer, Bruno Kocher, Samuel Bendahan et al. · European Journal of Information Systems · 2020 · 43 citations · Full text
Management, Design, Knowledge Management +13
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Timothy B. Heath, Subimal Chatterjee, Suman Basuroy et al. · Journal of Marketing · 2015 · 30 citations
Social Sciences, Economics, Marketing +14
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