Concepedia
Statistics
Publications
3
Citations
115
H-Index
Active since
2019
Affiliations
Northwestern University(Current)
University of Neuchâtel
Perrine Desmichel is an author at Northwestern University specializing in brand management, business, and luxury branding.
Publications per year
2019–2023
What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods
Perrine Desmichel, Nailya Ordabayeva, Bruno Kocher · Organizational Behavior and Human Decision Processes · 2020 · 47 citations
Business, Economics, Marketing +10
Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
Perrine Desmichel, Bruno Kocher · Journal of Retailing · 2019 · 43 citations
Business, Marketing, Marketing Management +12
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
Perrine Desmichel, Derek D. Rucker · Journal of Consumer Research · 2023 · 25 citations
Social Sciences, Psychology, Social Psychology +13
1–3 of 3