Concepedia

Logo Design

Logo Design is a subfield of graphic design that focuses on conceiving and systematically developing distinctive visual marks—such as logotypes, symbols, or their combinations—that function to identify and represent a specific organization, product, service, or idea consistently across media and contexts.

167

Publications

9.3K

Citations

346

Authors

188

Institutions

Publications per year

2017–2026

44

Parents

Children

Publications

167

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 561 citations

, , +12

Software Design as a Learning Environment

Idit Harel, Seymour Papert · Interactive Learning Environments · 1990 · 444 citations

, , +11

Brand Logo Recognition by Children Aged 3 to 6 Years

Paul M. Fischer · JAMA · 1991 · 366 citations

, , +15

Gorgias and the Psychology of the Logos

Charles Segal · Harvard Studies in Classical Philology · 1962 · 316 citations

, , +3

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments

Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 288 citations

, , +17

1–5 of 167

Authors

346

  1. DH
    Douglas H. Clements

    University at Buffalo, State University of New York, United States

    11 publications · 588 citations

    10

    h-index

  2. SP
    Seymour Papert

    Massachusetts Institute of Technology, United States

    7 publications · 898 citations

    7

    h-index

  3. JL
    Jonathan Luffarelli

    Montpellier Business School, France

    4 publications · 456 citations

    4

    h-index

  4. PF
    Pantea Foroudi

    Middlesex University, United Kingdom

    4 publications · 375 citations

    4

    h-index

  5. WF
    Wallace Feurzeig

    Acton Institute, United States

    4 publications · 404 citations

    4

    h-index

1–5 of 346

Institutions

188

  1. University of London

    London, United Kingdom

    5 h-index

    9 publications

    210 citations

  2. Middlesex University

    London, United Kingdom

    4 h-index

    5 publications

    437 citations

  3. Kent State University

    Kent, United States

    4 h-index

    4 publications

    283 citations

  4. Florida State University

    Tallahassee, United States

    3 h-index

    3 publications

    183 citations

  5. University at Buffalo, State University of New York

    Buffalo, United States

    3 h-index

    4 publications

    206 citations

  6. Montpellier Business School

    Montpellier, France

    3 h-index

    3 publications

    416 citations

  7. Universidade Católica Portuguesa

    Lisbon, Portugal

    3 h-index

    5 publications

    276 citations

  8. Nanyang Technological University

    Singapore, Singapore

    3 h-index

    3 publications

    50 citations

1–8 of 188

Venues

  1. Journal of Brand Management

    8 publications · 371 citations

    8

    h-index

  2. Computers in the Schools

    6 publications · 145 citations

    6

    h-index

  3. Journal of Product & Brand Management

    5 publications · 169 citations

    5

    h-index

  4. Journal of Business Research

    JBR · 4 publications · 585 citations

    4

    h-index

  5. Journal for Research in Mathematics Education

    JRME · 4 publications · 231 citations

    4

    h-index

1–5