Concepedia

Logo Aesthetics

Logo Aesthetics is a scholarly construct within the field of visual design that systematically evaluates the perceptual and emotional qualities of a logo through principles of form, balance, color, and typographic harmony, distinguishing it from broader design aesthetics by its exclusive focus on emblematic brand representation.

27

Publications

1.4K

Citations

60

Authors

32

Institutions

Publications per year

2017–2026

9

Parents

Publications

27

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Tom Hardy, Bernd H. Schmitt, Alex Simonson · Design Issues · 1999 · 446 citations

, , +17

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Narelle Pittard, Michael T. Ewing, Colin Jevons · International Marketing Review · 2007 · 155 citations · Full text

, , +16

Colour and meaning in corporate logos: An empirical study

Niki Hynes · Journal of Brand Management · 2008 · 141 citations · Full text

, , +10

Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

Alejandro Salgado‐Montejo, Carlos Velasco, Juan Sebastián Olier et al. · Journal of Brand Management · 2014 · 60 citations

, , +13

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect

Joana César Machado, Beatriz Fonseca, Carla Martins · Journal of Brand Management · 2020 · 59 citations

, , +13

1–5 of 27

Authors

60

  1. VG
    Vanessa Gowreesunkar

    University of Winchester, United Kingdom

    2 publications · 66 citations

    2

    h-index

  2. CS
    Charles Spence

    University of Oxford, United Kingdom

    2 publications · 81 citations

    2

    h-index

  3. CV
    Carlos Velasco

    BI Norwegian Business School, Norway

    2 publications · 81 citations

    2

    h-index

  4. AS
    Alejandro Salgado‐Montejo

    University of Oxford, United Kingdom

    2 publications · 81 citations

    2

    h-index

  5. MF
    Michael F. Walsh

    West Virginia University, United States

    2 publications · 45 citations

    2

    h-index

1–5 of 60

Institutions

32

  1. West Virginia University

    Morgantown, United States

    2 h-index

    4 publications

    101 citations

  2. University of Winchester

    Winchester, United Kingdom

    2 h-index

    4 publications

    132 citations

  3. University of Southern Denmark

    Odense, Denmark

    1 h-index

    1 publications

    15 citations

  4. Zhejiang University

    Hangzhou, China

    1 h-index

    3 publications

    99 citations

  5. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    17 citations

  6. American Marketing Association

    Chicago, United States

    1 h-index

    1 publications

    37 citations

  7. Rice University

    Houston, United States

    1 h-index

    1 publications

    17 citations

  8. Monash University

    Melbourne, Australia

    1 h-index

    3 publications

    465 citations

1–8 of 32

Venues

  1. Journal of Brand Management

    5 publications · 295 citations

    5

    h-index

  2. Vigiliae Christianae

    2 publications · 56 citations

    2

    h-index

  3. Childhood Education

    1 publications · 19 citations

    1

    h-index

  4. ACM Transactions on Applied Perception

    TAP · 1 publications · 33 citations

    1

    h-index

  5. Universidad de La Sabana

    Repository · 1 publications · 21 citations

    1

    h-index

1–5