Concepedia

Michele Ambaye

MA

4

Publications

108

Citations

4

H-Index

2006

Active since

Affiliations

University of Winchester(Current)

Mauritius Institute of Education

Michele Ambaye is an author at University of Winchester specializing in management, marketing, and design.

Top concepts

Publications per year

2006–2019

4

Publications

4

A marketing research tool for destination marketing organizations' logo design

Hugues Séraphin, Michele Ambaye, Vanessa Gowreesunkar et al. · Journal of Business Research · 2016 · 51 citations

, , +6

The Blakeley Model applied to improving a tourist destination: An exploratory study. The case of Haiti

Hugues Séraphin, Vanessa Gowreensunkar, Michele Ambaye · Journal of Destination Marketing & Management · 2016 · 30 citations

, , +8

Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

Ingrid Poncin, Rik Pieters, Michele Ambaye · Journal of Business Research · 2006 · 15 citations

, , +10

Empirical evaluation of the new Haiti DMO logo: Visual aesthetics, identity and communication implications

Valérie Bonnardel, Hugues Séraphin, Vanessa Gowreesunkar et al. · Journal of Destination Marketing & Management · 2019 · 12 citations

, , +9

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