Concepedia

Tom Hardy

TH

1

Publications

445

Citations

1

H-Index

1999

Active since

Tom Hardy is an author specializing in brand positioning, interactive marketing, and brand equity.

Top concepts

FashionBusinessMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessLuxury Branding

Publications per year

1999–1999

1

Publications

1

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Tom Hardy, Bernd H. Schmitt, Alex Simonson · Design Issues · 1999 · 445 citations

Customer Satisfaction, Brand Strategy, Brand Loyalty +20

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