Concepedia
Statistics
Publications
2
Citations
605
H-Index
Active since
1995
Alex Simonson is an author specializing in brand identity, corporate branding, and brand management.
Publications per year
1995–1999
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
Tom Hardy, Bernd H. Schmitt, Alex Simonson · Design Issues · 1999 · 446 citations
Business, Marketing, Marketing Management +17
Managing corporate image and identity
Bernd H. Schmitt, Alex Simonson, Joshua S. Marcus · Long Range Planning · 1995 · 159 citations
Management, Organization Studies, Organizational Behavior +12
1–2 of 2