Concepedia

Niki Hynes

NH

13

Publications

653

Citations

13

H-Index

2006

Active since

Affiliations

University of Strathclyde(Current)

Curtin University

The University of Western Australia

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

University of Liverpool

Niki Hynes is an author at University of Strathclyde specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingBusiness StrategyStrategyCommunicationInternational BusinessInnovationTechnology

Publications per year

2006–2016

13

Publications

13

I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?

Niki Hynes, Juliette Wilson · Technological Forecasting and Social Change · 2016 · 173 citations

Social Media, Environmental Behavior, Personal Values +12

Colour and meaning in corporate logos: An empirical study

Niki Hynes · Journal of Brand Management · 2008 · 139 citations

Corporate Logos, Advertising, Brand Equity +8

Corporate culture, strategic orientation, and business performance: New approaches to modeling complex relationships

Niki Hynes · Technological Forecasting and Social Change · 2008 · 48 citations

Strategic Orientation, Business Culture, Corporate Strategy +11

The sound of silence: Why music in supermarkets is just a distraction

Niki Hynes, Struan Manson · Journal of Retailing and Consumer Services · 2015 · 44 citations

Music, Audience Reception, Consumerism +4

Innovativeness and Consumer Involvement in the Chinese Market

Niki Hynes, Scocco Giulia Lo · eCite Digital Repository (University of Tasmania) · 2006 · 36 citations

Consumer-driven Product Development, Consumer Involvement, Innovation +15

Rows per page

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