Concepedia

Logo Adaptation

Logo Adaptation is a methodological framework within visual brand design that systematically modifies existing logo designs to suit diverse cultural, technological, or contextual requirements while preserving core brand identity elements.

13

Publications

1.2K

Citations

37

Authors

19

Institutions

Publications per year

2017–2026

6

Parents

Publications

13

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 561 citations

, , +12

The role of brand logos in firm performance

C. Whan Park, Andreas B. Eisingerich, Gratiana Pol et al. · Journal of Business Research · 2012 · 240 citations

, , +14

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 217 citations

, , +12

A marketing research tool for destination marketing organizations' logo design

Hugues Séraphin, Michele Ambaye, Vanessa Gowreesunkar et al. · Journal of Business Research · 2016 · 53 citations

, , +13

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Paul Walsh et al. · Sport Marketing Quarterly · 2021 · 30 citations

, , +17

1–5 of 13

Authors

37

  1. JP
    Jin Park

    Zayed University, United Arab Emirates

    2 publications · 40 citations

    2

    h-index

  2. JA
    Joseph A. Cote

    Washington State University, United States

    2 publications · 778 citations

    2

    h-index

  3. SS
    Sungwook Son

    Indiana University Bloomington, United States

    2 publications · 40 citations

    2

    h-index

  4. AS
    Antonio S. Williams

    Indiana University Bloomington, United States

    2 publications · 40 citations

    2

    h-index

  5. PW
    Pamela W. Henderson

    Washington State University Vancouver, United States

    2 publications · 778 citations

    2

    h-index

1–5 of 37

Institutions

19

  1. Washington State University Tri-Cities

    Richland, United States

    2 h-index

    2 publications

    778 citations

  2. University of Southern California

    Los Angeles, United States

    2 h-index

    3 publications

    499 citations

  3. Washington State University Vancouver

    Vancouver, United States

    2 h-index

    2 publications

    778 citations

  4. Queen Mary University of London

    London, United Kingdom

    1 h-index

    2 publications

    24 citations

  5. American Jewish University

    Los Angeles, United States

    1 h-index

    2 publications

    60 citations

  6. Shandong Normal University

    Jinan, China

    1 h-index

    5 publications

    60 citations

  7. University of Winchester

    Winchester, United Kingdom

    1 h-index

    2 publications

    106 citations

  8. Imperial College London

    London, United Kingdom

    1 h-index

    1 publications

    240 citations

1–8 of 19

Venues

  1. Journal of Marketing

    JM · 2 publications · 778 citations

    2

    h-index

  2. Sport Marketing Quarterly

    SMQ · 2 publications · 40 citations

    2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 293 citations

    2

    h-index

  4. Journal of Brand Management

    2 publications · 36 citations

    2

    h-index

  5. Computer Vision and Image Understanding

    CVIU · 1 publications · 12 citations

    1

    h-index

1–5