Concepedia

Paul M. Fischer

PM

Statistics

Publications

16

Citations

1.2K

H-Index

13

Active since

1978

Affiliations

Augusta University(Current)

Paul M. Fischer is an author at Augusta University specializing in public health, advertising, and youth exposure to tobacco advertising.

Publications per year

1978–2012

16

Publications

16

Brand Logo Recognition by Children Aged 3 to 6 Years

Paul M. Fischer · JAMA · 1991 · 366 citations

Business, Child Health, Marketing +15

Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-Tracking Approach

Dean Μ. Krugman, Richard J. Fox, James E. Fletcher et al. · Journal of Advertising Research · 1994 · 168 citations

Public Health, Health Behavior, Psychology +14

Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings

Richard J. Fox, Dean Μ. Krugman, James E. Fletcher et al. · Journal of Advertising · 1998 · 144 citations

Public Health, Communication, Health Behavior +13

Recall and Eye Tracking Study of Adolescents Viewing Tobacco Advertisements

Paul M. Fischer · JAMA · 1989 · 140 citations

Social Sciences, Communication, Health Behavior +11

Relationship between high school student smoking and recognition of cigarette advertisements

Adam O. Goldstein, Paul M. Fischer, John W. Richards et al. · The Journal of Pediatrics · 1987 · 74 citations

Public Health, Health Promotion, Secondary Education +14

1–5 of 16