Statistics
Publications
1
Citations
62
H-Index
1
Active since
2021
Affiliations
University of Helsinki(Current)
Ari-Matti Erjansola is an author at University of Helsinki specializing in brand associations, brand personality, and brand identity.
Publications per year
2021–2021
1
1
Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti et al. · Journal of Brand Management · 2021 · 62 citations · Full text
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